Research Triangle Park, N.C.  The first multi-university transit campaign in the Triangle has been launched.

The Triangle Transit Authority (TTA), in coordination with Durham Area Transit Authority, Capital Area Transit, Chapel Hill Transit and the university transportation offices at   NCSU and UNC, implemented the campaign. Students from NCSU and UNC designed the campaign. Students can face more challenges than the average commuter and are often overlooked by transportation agencies.

The centerpiece of the campaign is an informational Web site, www.RedefineTravel.org. On the site, students will find bus routes to common destinations, bike safety tips, information on how to form a carpool and other features useful to college students. The first phase of the campaign targets NCCU, NCSU, Shaw University and UNC. Less than 48 hours after the Web site’s launch, 731 students used the site to a plan a trip using bus schedules and route information.

The year-long public awareness campaign will promote transportation alternatives specifically to college students. The campaign, called “Redefine The Way You Travel,” encourages college students to use alternative transportation (carpool, bike, walk or bus) and emphasizes that a car is not an essential part of college life.

Click here to go to www.RedefineTravel.org.

TTA is a regional public transportation provider, offering a wide variety of transit and vanpool services to North Carolina's greater Triangle Region and outlying counties. Bus service is available to Apex, Cary, Chapel Hill, Durham, Garner, RDU International Airport, Research Triangle Park (RTP) and Raleigh. The Triangle Transit Authority also provides commuter resources and hosts GoTriangle.org, the on-line resource for public transportation information in the Triangle.

TTA plans to implement a 28-mile rail transit system with 12 stations connecting Durham, RTP, Cary and Raleigh, with shuttles linking RDU International Airport and RTP. The rail transit system is expected to be operational in late 2008. For more information, visit www.rideTTA.org or call (919) 549-9999.